Silversea is a premium seafood produce available in select grocers. The objective was to highlight the product line's unique selling point being "fresher than fresh" seafood due to their flash freezing process and treatment.
We went down to Chun Cheng Fishery Enterprise Pte Ltd and filmed the entirty of Silversea's seafood management process until store ready. It was crucial for us to compare its process with how seafood is normally bought to stress the difference in quality and accentuate Silveursea's premium branding.
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