🎬 5 Types of Videos Every Business Should Have in 2025
A Must-Have Guide for Brands in Singapore
In 2025, video isn’t just a marketing tool—it’s a must-have. From social media to internal comms, brands that leverage professional video consistently outperform their competition in visibility, engagement, and trust.
Whether you're an SME or a growing MNC, here are 5 essential types of videos your business should invest in this year—and why Pocketstudios Singapore is the partner to help you create them.
1. 🎯 Brand Story Video
Showcase who you are and why you matter.
Your brand is more than your logo—it’s your values, your people, and your purpose. A well-crafted brand story video humanizes your business and builds emotional connection with your audience.
Use it for:
Website homepages
Investor presentations
Employer branding
💡 Example: A 2-minute behind-the-scenes video of your team in action or your founder’s vision can do more than any About Us page ever could.
2. 🛠️ Product or Service Demo
Explain what you offer—clearly and professionally.
From tech startups to B2B service providers, a product demo simplifies your value proposition. It also builds trust by showing your audience exactly how your solution works.
Use it for:
Sales presentations
Landing pages
Social media ads
🔍 Pro tip: Combine animation with live-action to keep it engaging and informative.
3. 💬 Client Testimonial Video
Let your happy customers do the talking.
Social proof is a powerful sales tool. A real client on camera, sharing their success story with your brand, carries more weight than any brochure.
Use it for:
LinkedIn posts
Proposals
Case studies
🎥 At Pocketstudios, we film on-location testimonials with professional lighting, sound, and direction—making your clients look great while keeping it authentic.
4. 🎉 Event Highlight Reel
Capture the energy and impact of your events.
Whether it’s a corporate seminar, product launch, or hybrid conference, an event highlight video lets your brand relive and promote the moment long after it’s over.
Use it for:
Post-event follow-up emails
Internal comms
Social media reels and shorts
📦 Bonus: We offer same-day highlight edits for clients who need fast turnaround.
5. 📱 Social Media Video Ads
Stay visible, scroll-stopping, and relevant.
Short-form video dominates platforms like Instagram, TikTok, and LinkedIn. Businesses that consistently push out branded video ads gain more reach and engagement.
Use it for:
Promotions or new launches
Recruitment campaigns
Brand awareness pushes
⚡ Pocketstudios can repurpose long-form content into 15–30 second social media edits for maximum mileage.
🔁 Smart Strategy: Repurpose Your Footage
You don’t need 5 separate shoots to create 5 types of videos. With smart planning, we can film once and produce:
A long-form brand video
Client testimonial snippets
Short-form ads
Event highlights
Behind-the-scenes social posts
🎬 Efficiency meets creativity when you plan video content with strategy in mind.
💼 How Pocketstudios Can Help
At Pocketstudios Singapore, we help businesses—from startups to MNCs—craft compelling video content that moves audiences and supports business goals.
✅ Full-service production (planning → filming → editing)
✅ Specialised in corporate & event videography
✅ Trusted by brands, agencies & event organizers
